What is the difference between 'conventional' fashion and 'fairtrade fashion'?
People Tree, that wonderful UK ecofashion label, sum it up nicely.
- is capital intensive
- has short lead time (and is always machine produced)
- is negotiated for low prices, quick turn around and latest payments
- disregards the environment, has high use of synthetics and is often not compliant with environmental laws
- characterised by regularly changing suppliers
- the factory is expected to go the extra mile
By contrast Fairtrade Fashion:
- is people intensive, and focuses on value adding and handcraft skills
- has a long lead time (sometimes, but not always hand produced)
- the factory and the label agree to prices together and is transparent in cost breakdowns
- practices best practice environmental stewardship, uses organic cotton, safe dyes and is carbon neutral
- establishes a long term relationship between the supplier and label
- invests in capacity building of the supplier -- support, design, market supply, QC and market exposure.
This is why Audrey Blue will always be a fairtrade label -- no matter what challenges this poses for us in bringing you our suit project.