7 April 2013: The best things are made the right way: Audrey Blue leads Australian fashion in global certification of organic textiles

Audrey Blue is today celebrating its success as the first Australian fashion label to achieve full production line certification under the prestigious Global Organic Textile Standard (GOTS).

“People have long understood the importance of demanding high organic standards in food and coffee” Audrey Blue director Hannah Parris, explains. “People are now increasingly demanding the same standards for their clothes.”

“Fashion brands the world over are cleaning up the environmental and social problems that exist  in their supply chains.  They have certified against GOTS to prove to customers they are doing the right thing, ” Hannah continues

“It is due to initiatives like GOTS that we are see the global market for organic cotton textiles  grow by 20% year on year, despite poor economic conditions for retailers.*”

“We are delighted that Audrey Blue can now offer the same level of style, performance and assurance to Australian women”.

“We have done this because the best clothes are not only organic but are made the right way – are made using processes that reduce pollution and are made with the highest labour standards”.  Hannah explains.

“Our collections prove that being transparent and ethical can deliver stylish, affordable and accessible clothes to women.”

Audrey Blue's latest collection can be found at: www.audreyblue.com

MEDIA CONTACT: 0431 135 870 or media@audreyblue.com

Background

The Global Organic Textile Standard (GOTS) is recognised as the world's leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

More information about GOTS can be found at: www.global-standard.org

* Source:  Textile Exchange, 2011,  2010 Global Market Report  on Sustainable Textiles: Executive  Summary, available online at: http://textileexchange.org/node/938